Internet Marketing Software That Does Not Work!

There is a huge amount of software and scripts available for use in websites aimed at internet marketing and in general they do a great job of saving time and effort by automating certain tasks or making possible things that make a website more interesting.

However, unfortunately there are often many problems getting the software to work properly.

This week I had a list of things I was trying to get done with my web marketing business and ended up stopped at every turn.

First I tried to update my footer ad software which promptly stopped working and no amount of changes and configuration could get it working again, so gave up on that.

Next I saw an amazing piece of software which was supposed to create animated figures on your website to interest visitors and which could be clicked to link to such as an optin box or similar, and the preview looked really impressive and I intended adding it to many of my sites. However I need to run it on blogs and have not been able to get it working yet. There is a video tutorial for using it but that assumes you are installing it on a normal HTML website and unfortunately installing it on a blog (php site) is not straightforward. So another bunch of money down the drain.

Lastly tried to install peel ads which I bought a while ago without using, and that would not install either.

One thing I often find with software is that sometimes when instructions are given, there is a little information about permission settings to change, but I have not yet come across any software in 2 years where the developer has listed all the correct file settings. They must assume that the original file settings will be correct but ftp software can change these settings during upload. It would be a relatively simple thing for a developer to go through the files and list the permission (chmod) settings for all files, but they do not, and it has caused me a whole heap of problems.

So, only one thing for it, I will have to write my own scripts to do what I want.

The old adage, if you want it done properly, do it yourself, certainly often rings true.

I would be interested to hear about any more frustrating problems others have faced.

Free Software for Newbies and Web Developers

Here is some free software tools to help you build your own websites and create web products.

Learning new skills is not difficult. It just takes a bit of willingness to give it a go. You will feel great satisfaction knowing that you can do this stuff.

Zip Utility

HTML Editor

FTP Software

Screen Shot Software

Zip Utility

You just gotta have a zip utility if you intend to spend time on the Internet. I use Winzip for all my zipping and unzipping needs. It is fast and easy to use. If you would like to check out other zip utilities, go to download.com and do a search.

HTML Editor

To build web pages and eBooks, you’ll need some kind of HTML editor. I use 1st Page 2000 for all my HTML editing. It is 100% Free for ever with all features working. This page and web site is being built with this editor.

After the editor is installed, you’ll need some web pages to study. Search Google with the key words “free web page template”. Don’t worry, I just did it. Here is the search results.

Quick Lesson:

All I did to begin learning was to simply open up these templates and study the code from within the editor and try to relate it to what I could see on the actual web page. For example, here is a shot of code from within the HTML editor:

This is a screenshot of some code from this web page. Study the code and relate it to what you see on this page. The red and blue codes are commands which create a hyperlink and cause the link to open in a new browser window.

Take it easy. Learn one command at a time. It won’t be long before you get some web pages happening.

When you are ready to learn some more commands, go to HTML Goodies for a good range of Free tutorials.

FTP Software

To transfer your web site to the Internet, you’ll need an FTP program. Go to download.com to find several Free FTP programs available for download. I like WS_FTP because it is fast to learn and easy to use. Another popular program is CuteFTP.

Screen Shot Software

To capture images from your computer screen, you’ll need a program that will cut the image quickly and easily. I use a freeware program called SRip32. No installation is required and it is very user friendly.

You can also do a search at Google for even more free screen capture software programs.

Tools of the Trade – The FTP Client

An FTP client is the software that moves material up and down between your local computer and the server at your internet host. Your Website building software will incorporate one and most of the major hosts incorporate one into their package.

When you set up a shop, or a pre-packaged business site the FTP work will normally be done for you, out of sight, but eventually you may well find the need to exercise control of your site beyond what these built-in functions can help you with. As an obvious example is part of their security checks Google or Yahoo will want you to place special files in the root directory of your site to establish that you really ‘own’ it and are entitled to detailed information about its day-to-day operations.

What is an FTP Client?

FTP is short for File Transfer Protocol, that is the protocol used to transfer data from one host to another over the internet. The ‘Client’ bit is left over from earlier generations of internet operations when one computer in a network was the ‘client’ of another. Some terminals were ‘dumb’ with all the real work being done on the server.

Open Source FTP Clients

You never need pay for FTP Software, if it isn’t available as part of your hosting package there are several packages available as free open source software on the net and one called ‘Filezilla’ (do a Google Search for it) is as good as any. When you’ve downloaded it call your host’s helpline to set up the ‘Site Manager’ panel and all will be revealed.

The Remote Site

The Remote Site is the site containing your material on your host’s server. It looks remarkably like the internal filing system of your own computer with files held in an information tree. This most easily explained using an example:

1. Your ‘Panda’ files are held

2. In a branch of your ‘Mammals’ directory which is itself

3. In a branch of your ‘Wild Life’ directory.

On my own server I can see that the files for my main site are held in a ‘root’ called MWT, and to find my art work I click through a directory “sites” then “all” then on to “images” and in there the actual image files are held in various sub-directories depending on the size of the picture.

Moving a File

Google demands that a recognition file is held in the root of every site you want to them to monitor. This stops other people monitoring private information on your site. They ask me to place a special file – generated by them named ‘googleb9111d1d1e774caf.html’ (names changed of course) onto my root. I download the file onto my computer, then use Filezilla to place it into my root.

Simple?